the
influence
“Truly, there is magic in stories. Turns out, there's also science.”
New science reveals that human beings are storytelling machines — hardwired to think, learn, and form judgements through narratives.
Stories don't just entertain us, they connect us. They're capable of changing forever how someone thinks about the world, and shaping their actions both now, and well into the future.
Yet, even with a millennia of experience, crafting a compelling story and orchestrating it across multiple platforms is difficult. Before we begin, we must take time to learn about our audience. What we discover will help us create worlds people cannot help but enter.